南京三年展设计样书

 

南京三年展设计样书

亚洲画册设计及工艺说明


基于我们对亚洲这个展览一直以来的看法和观点,此本画册延续了展览的总形象造字工程,
我们对所有艺术家及其作品标题进行了认真的造字,字数有几百字之多,以形成和总形象的
对应。整本书以白色为主,将设计简化到只有字体,而去掉不必要的多余设计。书中用了大
量的书签条,原本书签条的用法是用来作为阅读内容的记录,而在此本书中出现的,是将亚
洲的各个国家文化和精神相融合并且喷发而出,成为亚洲艺术近年来罕有的精神支柱,并且
,一种莫名的宗教感悠然而生。安尼施-卡普尔曾经提出,艺术家应是神话的创造者,而这
种莫名的宗教感恰恰符合神话传说的气质。再有,整本书从阅读方式上面是反常规的阅读习
惯,自右向左的顺序几是亚洲所独有的,在亚洲的大多数国家都曾经有过自右向左的阅读时
代,这也是亚洲以外的国家所不具备的独特方式。

关于工艺方面,我们考虑封面可采用白色绸缎(带暗花为佳,牡丹或凤凰纹样为最佳),亚
洲字样采用黑色丝线机绣而成,这样会独具中国古典之气质。或可采用质地柔软且自然的刚
古特种纸,亚洲字样以烫黑完成,这种方案凝重安静并且国际化。内页用157克亚粉或120克
胶版纸四色印刷即可。前8P采用刚古的牛油纸,以表现整个亚洲的概念。书籍上出现的书签
条绸带彩色的共用了8种颜色,每种颜色不少于三根,每根长度不得少于700mm,又书脊上方
开始,穿过不同的页面之间散于书脊下方,书完成后绸带长度不得低于书的长度。包装方式
,可用绸带将书卷起来,然后再塑封,这样,封面文字不会被挡住,而且会出现每本书都不
同的效果。

苏航 (意孔呈像)
2008 08 20


Design and Book making Statement for Asia
(3rd Nanjing Triennial) Catalogue

 

Based on our conception of this Asia Triennial, the current catalogue is a project of wo
rd-formation which will extend the overall image of the exhibition. For headings and title
s throughout the book we have innovated new word-forms totaling several hundred
characters, to give an effect which will correspond with the overall exhibition. White will
be the main color for the book. Our design will concentrate on word forms and dispense
with other design modes. The book makes extensive use of bookmarks. Bookmarks are no
rmally used as placeholders, but as used in this book, they allow the cultural spirit of each
 Asian country to merge with the others into an outwardly directed current. In this we can
see the unprecedented spiritual grounding fostered by Asia’s new developments in recent
 years. This will imbue the book with a sense of religiosity. Anish Kapoor has remarked that
 the artist should be a creator of myth; the sense of religiosity will fit with the book’s mythic
 tenor. Moreover, readers will page through the book from right to left in Asian fashion,
reverses the normal left-to-right order of reading.   

 

As for bookmaking, we considered using white silk with faint pattern, preferably a phoenix
 or peony pattern. The word Asia will be machine-embroidered in black thread to give a
unique classically Chinese feel. Or we can use special soft-textured, antique-finish paper,
with the word Asia embossed in black ink. This alternative has a quiet and dignified, and
gives an international look. For the internal pages, we will use 157 weight matt paper or
120 weight offset paper. The first eight pages will use antique-finish vellum paper. The
bookmarks will be attached at the spine and placed between pages at intervals in the book.
They will use silk ribbon with eight colors of thread; each band of color will be at least
 three threads wide. The books can be wrapped with a ribbon, then shrink-wrapped. Thus
the cover title will not be hidden, and the different effect of each separate catalogue will
be visible.

 

Su Hang (IKON design)


August 20, 2008